I started Slate back in 2005 originally as a laundry and dry cleaning pickup service. I just didn’t like the way my clothes were being cleaned and I thought I could offer a better experience. I would pick up clothes on my bicycle, take them to a dry cleaning partner and bring them back packaged really nicely. After a few months I got to buy our first used delivery van, a used Mercedes Sprinter with like 100,000 miles on it. After we were features in Daily Candy (remember the Daily Candy days?) our business blew up.
We built our first dry cleaning facility at 96 Morton Street, in the far West Village, back when that area was full of art galleries. It was a really lovely place. Rent the Runway actually started out from our space, when Jen and Jenny (the RTR founders) needed a dry cleaning partner.
During the recession, around 2009, we asked, “what else can we sell to our existing customers?”... and the obvious answer was “well, we already clean their clothes, why don’t we send them a cleaner to clean their home AND put the clothes away?” and that's exactly what we did. But we took it a step further...
One of our early investors asked us "hey, why don't we split up that one visit into five and have the cleaner come every single weekday to tidy up and focus on a different area each day?" The answer, obviously, is there is no reason why not, so we started doing that.
That's how daily cleaning was born. To this day, there is only one other company in the world that we know of that tried it called Fairy (failed even after a $4MM investment).
Over 15 years after those first bicycle rides in the streets of New York, picking up dirty clothes, having cleaned over 500,000 homes, and provided jobs for hundreds of Keepers.
And we are just getting started 💪
Born and raised in Mexico City. Moved to NYC after college. Lives with his Aussie wife and three kids.
Support extraordinare who also happens to home school her children.
Curabitur molestie leo in sagittis tempus. Curabitur facilisis blandit semus. Vestibulum uter io.
Qualitas of Life Foundation is a non-profit organization that provides financial education to Hispanic individuals and their families in NYC, in order to foster their financial security and improve their standard of living.
The National Domestic Workers Alliance (NDWA) works for the respect, recognition, and rights for the nearly 2.5 million nannies, housecleaners, and home care workers who do the essential work of caring for our loved ones and our homes.