COMPANY MISSION
WHY SLATE NYC?

SlateNYC develops, markets, and services innovative garment care and cleaning solutions for the residential, hotel, restaurant, real estate and fashion sectors.

“Essence” reinfused. Where exactly does that new clothes essence go after the first wash? Slate doesn’t just clean and press. We trap that essence and put it back where it belongs. So you can reexperience the first time...every week.

No one has really looked at the problem of dirty clothes as anything more than a cleaning problem. In other words, it has never been about the clothes, it’s been about the dirt. We decided the problem was one of “old” clothes. Prematurely old. Our idea was to take your clothes, clean them, renew them and rebrand them so that the cycle begins anew. Your clothes are reborn. In this sense, it’s a tabula rasa, a Clean Slate. By giving you a clean slate every week we are granting you PERMISSION TO GET DIRTY.

As we sorted through the many uses of such permission, we discovered there was much more than just your weekly laundry chores at issue. PERMISSION TO GET DIRTY was a travel plan. A wedding plan. An employee benefit. A landlord's incentive. A chef's guarantee. A hotel's weekly package. And, of course, a fashion label.

GET PERMISSION

CRUSHONOMICS | OR
HOW TO SUCCEED IN BUSINESS BY FOLLOWING THE GIRL

You have a beautiful childhood in Mexico City. You meet the girl. Life is perfect.

She relocates to Manhattan. You follow. Each day you dress in elegant suits and walk down Fashion Avenue...living large in Manhattan. With the girl. Who would’ve guessed?

Eight months later you and the girl break up. Your job seems boring. You have no friends in this lonely city. Your life completely lacks direction. You feel numb as you walk down Fashion Avenue. You notice how gritty the street looks. You pick up your laundry. Your favorite dress shirts, a $300 pair of jeans, and some Polo shirts. Folded, no, smashed and wrinkled in a transparent bag stamped:

“WE LOVE OUR CUSTOMERS.”

You ask yourself, “Do these guys really love me?” You are ready for someone to love you. But your clothes tell you otherwise.

AH HA!

You realize that this is the pain you must endure to hit on a great business idea. And what is the idea? To simply do a better job than this entrenched industry of 1300 shops in Manhattan that define the status quo of laundry and dry-cleaning. 1300 shops dedicated to cleaning the dirt in your clothes without really considering the clothes themselves. You imagine a modern, clean (as in eco-clean), attractive (as in fashionable) space filled with people who love and respect clothes. And you could pick up people's clothes every week. All their dirty clothes. And after you restore them, you could deliver their clothes back to them.

FOR A FLAT FEE.

There would finally be a place that revives wardrobes, infusing them with the energy of that first wearing. People would give themselves permission to get dirty. And the world would be a better place.

YOU JUST CREATED SLATE NYC.